Health: "dietary supplements business from 7.5bn, Italy ... first - Reuters Press Agency

(ASCA) – Milan, June 21 – Italy and ‘the first country in Western Europe for the sale of dietary supplements. This is revealed by the research data Euromonitor International’s Passport to FederSalus presented in Senatobia (Milan). In 2012 supplements have developed a value of 7.5 billion euro, an increase of 1, 5% compared to 2011. In this context, Italy and ‘in first place, with a value market share in excess of 1.6 billion euro. The category most purchased and ‘that of vitamins, which recorded sales of € 2 billion, an increase of 1% over the period 2007-2012: more than 1.2 billion euro derived from the sale of multivitamins. The Pharmacy and Drugstore you confirm the purchase channels privileged, with a value share of 62%, while in the large-scale distribution is carried out on 21% of sales. You should start taking some relief the sale of non-traditional channels such as the Internet, which r eaches 17% and shows a growing trend. In the specific national context, the positive data in market prices recorded are justified by the constant attention to health, which is basically the practical implementation of strategies to maintain and improve the well-being, including the adoption of practices / healthy lifestyles and the use of supplements. According to the survey” The search for well-being and the role of the pharmacy. The outlook for companies that operate in the world of health”, carried out by GfK Eurisko FederSalus, as many as 3 out of 4 Italians claim to have made use of during the year to at least one product / supplement for personal well-being and to handle small disorders. The doctor and the pharmacist confirmed the main contact in the choice of the integrator. In particular, when buying in pharmacies, the consumer’s attention is not ‘only focused on product to buy, but on the process and experience of purchasing that becomes a mo ment to take care of themselves’ and to realize the own health project, triggering a confrontation with the pharmacist to acquire new skills on their own health and integrator selected. Know, be aware, know how to choose and compare products, in short, feel competent, are aspects of a new model of consumption that already ‘is put in place outside the world of health, and is intertwined looking for news on the web: well 65% of those who surf regularly on the internet, in fact, relies on the network to find health information. red / mpd