13:15 June 21, 2013 Into (AGI) – Rome, June 21 – Italians are more buyers’ number of dietary supplements. According to the data from this research Euromonitor International’s Passport to FederSalus, presented today in Senatobia (Milan) on the occasion of the XIV National Convention of the Italian more ‘representative of the nutritional supplement industry, in 2012 the supplements have developed a value of 7, € 5 billion in Western Europe, with an increase of 1, 5% compared to 2011. In this context, Italy is the first country in sales of supplements and vitamins, with a value market share in excess of 1.6 billion euro. The category most purcha sed and ‘that of vitamins, which recorded sales of € 2 billion, an increase of 1% over the period 2007-2012: more than 1.2 billion euro derived from the sale of multivitamins. The Pharmacy and Drugstore you confirm the purchase channels privileged, with a value share of 62%, while in the large-scale distribution is carried out on 21% of sales. Begins to assume a certain level of sales channels tradizionalicome Internet, which reaches 17% and shows a growing trend. In the specific national context, the positive data in market prices recorded are justified by the constant attention to health, which is basically the practical implementation of strategies to maintain and improve the well-being, including the adoption of practices / healthy lifestyles and the use of supplements. The notes to the survey “The quest for well-being and the role of the pharmacy. Prospects for companies that operate in the world of health”, carried out by GfK Eurisko FederSalus. Wel l 3 out of 4 Italian state, in fact, that it used during the year to at least one product / supplement for personal well-being and to manage minor ailments. (AGI).
No comments:
Post a Comment