Stable born first Museum of Perfume in Venice - ANSA.it

Into ROME – The sense of smell controls the beauty. And ‘through the nostrils and the sensations aroused by the fragrance that you choose cosmetics, rather than with reason. Creams, shampoo, hygiene products would be incomplete without smell and the smell does not give up, even in times of crisis. The need ‘to wear fragrance is lost in the mists of time so that was born in Venice, in the first floor of Palazzo Mocenigo that already hosts’ the museum of Venetian costume, the first permanent exhibition of perfume. Unique in Italy, the museum will open ‘, even if partially, July 2 June and will be’ flat operational in October. Sara ‘opened with the help of Mavive, the former company Vidal, in collab oration Unipro. The exhibition provides a historical part, with a valuable collection of 500 instruments, and the most ‘large part to a modern and interactive teaching part. Sara ‘presented in Rome at Palazzo Wedekind, at the presentation of the annual report on the industry value 4 cosmetica’Beauty report’ edited by Unipro, the Italian association cosmetic companies, dedicated this year in particular the Italian perfumery. Tomorrow will be ‘presented, in fact, a study of the area devoted to perfume, written by Ermeneia, along with an olfactory journey to discover the fragrances of perfumes at the base, led by the young Luke Maffei nose.

Into” Overall, the Italian cosmetics market had a turnover of 9.6 billion Euros and perfumery and ‘the second sales channel more’ extended” explains Fabio Rossello, President Unipro. ” We are seeing a decline in sales of 1.8%, slower than in other industries but that indicates h ow the consumer does not renounce its beauty, but has become more ‘prudent moving towards beauty products functional, effective, inquiring about content and effectiveness with the best value for money.” Rossello concludes:” The fragrances are the basis of all the choices, and the industry of perfumery and Italian ‘leader in the world.”