Sanita ': return' A year in health ', the agenda of the ministry in 2014 - Focus

Rome, February 7 (Reuters) – The Ministry of Health is inserted: after the success of last year, the ministry has decided to build also for 2014 ‘A year in health’, an agenda that is a useful tool to remind those who browse the that our health depends first of all on us. The original mode of communication is based on the use of comic books to convey messages of prevention and awareness about the world of health. Each month a different theme is addressed and a designer will tell, according to his personal style graphic and creative, a story containing – between the lines or more declared – an invitation to face everyday life with a healthy lifestyle.

Everyone – said the ministry in a statement published on its website – is in fact the primary responsibility for protecting their own health. Not everyone yet know, for example, that the onset of the main and most disabling chronic diseases can be avoided altogether, or delay much, but paying attention to a few determinants of health risk factors: smoking, alcohol, physical inactivity and incorrect power. Quit smoking, not abusing alcohol, physical activity steadily and feed are a balanced lifestyle that should accompany each of us in the choices to make every day.

To achieve the agenda has been set up a working group made up of diverse artists, doctors, researchers and communication experts who have pooled their expertise with the aim of creating an editorial product suitable for everyone.

Reduced in size, colorful, vibrant and original language in ‘A year in health’ will accompany the player day after day in the year. Leafing through the pages you can find, in addition to information and health tips, some QR-code, cryptograms, black and white, thanks to a smart phone, will allow you to see in real time some of the most recent institutional commercials of the Ministry of Health.

the distribution of the agenda, the ministry collaborates with the publisher Mondadori. At 23 outlets in the circuit, in fact – after filling out a questionnaire designed to gauge satisfaction with the initiative to the public – will be able to withdraw all its own copy of ‘A year in health’.