Satoru Iwata, president of Nintendo (afp) WAS A PLUMBER, will be a doctor. Super Mario change jobs, according to the latest announcement of Nintendo, big-name video game that has decided to react to declining sales, eroded by smartphones and apps that take away from the video games market “pure”. And the reaction is shock therapy: “We will take care of health,” said Satoru Iwata, Nintendo president, “Our value is in being different from others.” It is not clear exactly how Nintendo will enter the market of ‘health care, but it certainly will do so in ways adjacent to its core business over the last twenty years. Or through machines that can interact with the human body in unprecedented ways, probably portable and multifunctional. Maybe not to the point of putting Mario and Luigi in a pacemaker, but the Japanese have always loved to dare. As well as the Wii has introduced controls with body movement and fitness platforms such as the Wii Fit, it is likely that the company has in the pipeline Kyoto personal device wearable and able to monitor data body. Whether this will go through the fantasy world of his game is unknown. But it is conceivable that devices aimed at younger children can incorporate elements of this type. And even adult gamers might not be regret measure your heart rate by Samus Aran, the blonde warrior Metroid , or control your blood sugar with a bite of the enchanted sword of Legend of Zelda . Who knows. For now, the details of what is shown by Iwata fall into the classic strategies related to the business of the company.
A surprise move that in the long history of Iwata but Nintendo is not the first time that the company innovates and changes skin. Before becoming a symbol name of video games, Nintendo produced playing cards – something that has never stopped to actually do with the world of Pokemon. With regard to new projects Iwata has talked about ideas that affect the “quality of life”, then your health but probably also the wellness and physical activity and mental health. Territories already explored with the Wii and games Brain Training, sales and much appreciated. And ‘some conceivable ploy to revive sales of the Wii U, the last home console from Nintendo that brings together traditional controls and a tablet, suffering in the last period.
In the mobile sector the results of Nintendo remain attractive even if declining with the 3Ds and the new 2Ds shields, and especially between the public’s preferences. The sales projections for the Wii U are not good, and Nintendo has cut the value from 9 to 2.8 million consoles expected for the full year. The forecasts are for losses of $ 242 million in March 2014. Dr. Mario, as the title of an old game, in short, will have to take care of the first large Japanese company. And if the proposed cure will have the effect of magic mushroom from Super Mario, Nintendo will not be able to return to growth.
- Topics:
- Nintendo
- health
- Games
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