We have already discussed here how important it is to mediate the rapidity of the information that circulates online with the accurate verification of sources and fact-checking. In general, but especially with regard to the information on health.
Just scroll quickly through Facebook to realize how each day a new miracle cure is shared with conviction (lemon juice against cancer, the last I’ve seen). Sure, it’s common sense to the individual contact your doctor to get correct advice and targeted, but not everyone has the same ability to discern and in a sensitive area such as health is sometimes easy to want to believe in miracles. Suffice it to say that, according to recent research Eurostat, 60% of the browser search online information on health and wellness.
For this I am very happy with the creation of a new Course in Social Media and Health at the University of Milan. Will begin in February, registrations are open now (and probably will be extended by a few days), all the details can be found here.
I heard Coordinator, Flavia Bruno , to understand the motivations and objectives of a course of study in my opinion, very necessary.
Where did the idea of ??a post-graduate course to learn how to communicate medicine and health on social media?
Center Communications Studies on Medicine, at the University of Milan, working for years on these issues. Of course, social media can not be indifferent, and we realized that, over the years, more and more patients go online to search not only cures and remedies, but also to share their experience. But the risk of running into inaccurate information is very high. It is therefore necessary to train a new generation of communicators comfortable with online tools and especially with the verification and quality of the sources, go back to the primary source is crucial to know how to filter and check the news too.
What are the main risks of inaccurate information?The so-called pandemics
media, we have seen in recent months with the case Stamina, but also previously with SARS and avian influenza. An unjustified alarmism that does not correspond to scientific evidence.
Specialize in the field of health communication on social is a good choice for finding a job?I would say yes: experiences of master and previous courses we have shown that 2 out of 3 kids have found employment or partnerships more or less stable in the newsroom, pharmaceutical companies and press offices of hospitals.
“Now many hospitals have a press office that requires this type of professionalism.”
Checking interest in this pilot project: the idea is to transform it from the next academic year, with a Masters in final stage.
- communication
- doctors
- drugs
- doctors
- Medicine
- health
- university
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